Then, in some spaces, say big corp communications, the terse, direct communication is desired, for example the quarter earning communication? What about software?, what part of your browser gives you the "human connection"?
Some writing yes, If you want to write a post saying why your company has a position yes; if you are documenting an API, does the average swagger page have a human connection factor? If you are in X/FB, is any of your followers a "human connection"?